Tag Archives: Advertising

Acting: It’s As Easy As Falling Off A Cliff In $1000 Shoes!

April 20, 2015


I managed to find the tiny gravel fire-road in the middle of the woods where we were going to be filming the first shots for a commercial I’d been cast in. How the location scouts had found these roads to begin with, I had no idea. I drove down and found the crew setting up. […]

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Dove’s “Real Beauty” Sketches: The Rough Drafts

April 22, 2013


By now, odds are, you’ve seen or heard about Dove’s “Real Beauty” sketches, in which women are asked to describe themselves for a sketch artist, and then compare those drawings to descriptions of them by another person. If not, here’s the video: It’s an interesting campaign, and one that clearly took a lot of time […]

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Please Hire Me To Be A Twisty Human Car Model

March 25, 2013


Ah, I see that you, Australian artist Emma hack, are working on another “automobile made of painted people.”  There’s also those Canadian Ford ads doing something similar. Tough stuff, getting the right people for something like that.  Got to go for the top tier of models.  Sure, the people you got for the previous one […]

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Puppies! Puppies! Puppies! (Byronic Man)

September 21, 2012


In visual rhetoric, there is something called “affect transfer.”  It’s when you generate an emotional response, and then immediately show something to which you’d like people to connect the emotion.  Visually, we tend to be drawn to the center of the image, then “read” left to right, and top to bottom, so generally you want […]

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Byronic Max-plosion Battle Axe Skull Punch! (With Only One Calorie)

February 24, 2012


“Uncle Byronic?” Yes, adorable little child? “You know those ads for Dr. Pepper 10 that equate drinking diet Dr. Pepper to guns and being a Viking and smashing things with your bare hands and being in a rodeo and stuff?” Sure. “Those are awful.  They make me want to burn things.  How can those exist?” […]

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You See, “The Cat” Is Like Society. And The Dude With The TV? He’s Like Our Dreams, Man.

February 23, 2012


Well, the second ad has been put up, the one I wrote about the other day.  The one involving the cat; the one that was supposed to be ever so simple and wound up… being… not so.  The part that’s kind of tough about people seeing it, is it’s supposed to look quick and cheap […]

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This Thing’s Going To Be On The Edge Of Edgy – Maybe On The Edge of THAT!

December 1, 2011


I’m currently getting ready to direct a commercial; right now it ‘s in the planning stages.  It’s a low budget ad, just for the Internet.  It’s for this thing that you can use in restaurants where you swipe your card at the table instead of the waiter taking the card and running away and buying […]

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Brought To You By Times New Roman Font: “When It’s Got To Be Legible, It’s Got To Be Times New Roman”

July 2, 2011


The other day I got a phone call from a guy here who’s sort of a film/modeling/TV liaison, asking if I’d be interested in auditioning for a series of commercials.  Now, obviously, commercials are hardly the most riveting things, challenging things, certainly not the most dignified things.  They can be fun to do sometimes, though. […]

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