Tag Archives: Advertising

Dove’s “Real Beauty” Sketches: The Rough Drafts

April 22, 2013

56 Comments

"THAT'S what I look like?!  Oh God, my is my head that big?? And my nose!!" *sob sob sob sob*

By now, odds are, you’ve seen or heard about Dove’s “Real Beauty” sketches, in which women are asked to describe themselves for a sketch artist, and then compare those drawings to descriptions of them by another person. If not, here’s the video: It’s an interesting campaign, and one that clearly took a lot of time […]

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Please Hire Me To Be A Twisty Human Car Model

March 25, 2013

51 Comments

Emma Hack's work... Byronic Man, sadly, not pictured.

Ah, I see that you, Australian artist Emma hack, are working on another “automobile made of painted people.”  There’s also those Canadian Ford ads doing something similar. Tough stuff, getting the right people for something like that.  Got to go for the top tier of models.  Sure, the people you got for the previous one […]

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Puppies! Puppies! Puppies! (Byronic Man)

September 21, 2012

62 Comments

In visual rhetoric, there is something called “affect transfer.”  It’s when you generate an emotional response, and then immediately show something to which you’d like people to connect the emotion.  Visually, we tend to be drawn to the center of the image, then “read” left to right, and top to bottom, so generally you want […]

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Byronic Max-plosion Battle Axe Skull Punch! (With Only One Calorie)

February 24, 2012

43 Comments

“Uncle Byronic?” Yes, adorable little child? “You know those ads for Dr. Pepper 10 that equate drinking diet Dr. Pepper to guns and being a Viking and smashing things with your bare hands and being in a rodeo and stuff?” Sure. “Those are awful.  They make me want to burn things.  How can those exist?” […]

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You See, “The Cat” Is Like Society. And The Dude With The TV? He’s Like Our Dreams, Man.

February 23, 2012

21 Comments

Well, the second ad has been put up, the one I wrote about the other day.  The one involving the cat; the one that was supposed to be ever so simple and wound up… being… not so.  The part that’s kind of tough about people seeing it, is it’s supposed to look quick and cheap […]

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This Thing’s Going To Be On The Edge Of Edgy – Maybe On The Edge of THAT!

December 1, 2011

16 Comments

I’m currently getting ready to direct a commercial; right now it ‘s in the planning stages.  It’s a low budget ad, just for the Internet.  It’s for this thing that you can use in restaurants where you swipe your card at the table instead of the waiter taking the card and running away and buying […]

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Brought To You By Times New Roman Font: “When It’s Got To Be Legible, It’s Got To Be Times New Roman”

July 2, 2011

7 Comments

The other day I got a phone call from a guy here who’s sort of a film/modeling/TV liaison, asking if I’d be interested in auditioning for a series of commercials.  Now, obviously, commercials are hardly the most riveting things, challenging things, certainly not the most dignified things.  They can be fun to do sometimes, though. […]

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